Generation Digital

Politics, Commerce, and Childhood in the Age of the Internet
Erscheinungsjahr 2007
ISBN: 978-0-262-13478-1
Verlag: Penguin Random House LLC

Buch, Englisch, 364 Seiten, Format (B × H): 162 mm x 234 mm, Gewicht: 671 g

Children and teens today have integrated digital culture seamlessly into their lives.

For most, using the Internet, playing videogames, downloading music onto an iPod, or multitasking

with a cell phone is no more complicated than setting the toaster oven to "bake" or turning on the

TV. In Generation Digital, media expert and activist Kathryn C. Montgomery examines the ways in

which the new media landscape is changing the nature of childhood and adolescence and analyzes

recent political debates that have shaped both policy and practice in digital culture.The media has

pictured the so-called "digital generation" in contradictory ways: as bold trailblazers and innocent

victims, as active creators of digital culture and passive targets of digital marketing. This, says

Montgomery, reflects our ambivalent attitude toward both youth and technology. She charts a

confluence of historical trends that made children and teens a particularly valuable target market

during the early commercialization of the Internet and describes the consumer-group advocacy

campaign that led to a law to protect children's privacy on the Internet. Montgomery recounts--as a

participant and as a media scholar--the highly publicized battles over indecency and pornography on

the Internet. She shows how digital marketing taps into teenagers' developmental needs and how three

public service campaigns--about sexuality, smoking, and political involvement--borrowed their

techniques from commercial digital marketers. Not all of today's techno-savvy youth are politically

disaffected; Generation Digital chronicles the ways that many have used the Internet as a political

tool, mobilizing young voters in 2004 and waging battles with the music and media industries over

control of cultural expression online.Montgomery's unique perspective as both advocate and analyst

will help parents, politicians, and corporations take the necessary steps to create an open,

diverse, equitable, and safe digital media culture for young people.

Autoren/Hrsg.

Montgomery, Kathryn C

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Wissenssoziologie, Wissenschaftssoziologie, Techniksoziologie
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Medien & Gesellschaft, Medienwirkungsforschung
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Journalismus & Presse
• Sozialwissenschaften Soziologie | Soziale Arbeit Altersgruppen Kinder- und Jugendsoziologie
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Film, Video, Foto
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Presse & Journalismus
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Medientheorie, Medienanalyse
• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Medienphilosophie, Medienethik, Medienrecht
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie
• Geisteswissenschaften Design Grafikdesign, Kommunikationsdesign
• Mathematik | Informatik EDV | Informatik EDV & Informatik Allgemein Soziale und ethische Aspekte der EDV
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Fernsehen & Rundfunk

Über Autor(innen)

Montgomery, Kathryn C
Kathryn C. Montgomery is Professor in the Public Communication Division, School of
Communication, at American University, where she directs the Project on Youth,
Media, and Democracy. As founder of the Center for Media Education, she led a
coalition of advocacy groups in a series of successful media policy campaigns on
behalf of children and youth. She is the author of <I>Target: Prime Time:
Advocacy Groups and the Struggle over Entertainment Television.</I>

Kathryn C. Montgomery is Professor in the Public Communication Division, School of Communication, at American University, where she directs the Project on Youth, Media, and Democracy. As founder of the Center for Media Education, she led a coalition of advocacy groups in a series of successful media policy campaigns on behalf of children and youth. She is the author of Target: Prime Time: Advocacy Groups and the Struggle over Entertainment Television.