PERSUASION IQ SPECIAL/E

Erscheinungsjahr 2008
ISBN: 978-0-8144-0993-0
Verlag: HARPERCOLLINS LEADERSHIP

Buch, Englisch, 336 Seiten, Format (B × H): 62 mm x 90 mm

Everything we want in life comes as a direct result ofpersuasion. Regardless of our job titles, careers, dreams,or goals, our ability to influence others is the key tosuccess. Whether we’re selling a product, presenting anidea, asking for a raise, or influencing someone to be abetter person, persuasion is the magic ingredient.
Yetdespite the fact that much has changed in recent yearsregarding how people are persuaded—having become morediscerning due to an onslought of countless persuasivemessages through e-mail, TV, and other media every day—many of us continue to use outdated techniques forconvincing others.or worse yet, have no technique at all.Kurt Mortensen, through his Persuasion Institute, hassought out and studied the world’s top persuaders, and withhis specially formulated Persuasion I.Q. assessment—themost comprehensive persuasion resource available today—he lets readers in on the essential habits, traits, and skillsnecessary to cultivate their natural persuasive abilities.

Autoren/Hrsg.

Mortensen, Kurt

Fachgebiete

• Sozialwissenschaften Psychologie Psychologie / Allgemeines & Theorie Psychologie: Sachbuch, Ratgeber

Inhaltsverzeichnis

Contents Preface ix Acknowledgments xi 1 What Is Your Persuasion IQ? The New Rules of Success and Wealth 1 2 Persuasion Resistance: Ten Common Obstacles That Limit Your Persuasion Success 17 3 PQ Skill #1: Mental Programming of Top Persuaders 39 4 PQ Skill #2: Understanding How Your Audience Thinks 67 5 PQ Skill #3: Instant Rapport and Social Synchronization 91 6 PQ Skill #4: Establishing Automatic Trust 119 7 PQ Skill #5: Command Attention with Power and Authority 141 8 PQ Skill #6: The Ability to Influence Other People 161 9 PQ Skill #7: How to Motivate Yourself and Others Every Time 179 10 PQ Skill #8: Advanced Presentation and Communication Skills 205 11 PQ Skill #9: Preplanned Anticipation: The Secret Formulas of the Pros 229 12 PQ Skill #10: Self-Mastery and Personal Development 251 Final Thoughts: Time to Capture Your Greatness 273 Appendix A: Persuasion IQ Book Bonuses / Free Reports 281 Appendix B: Abridged Persuasion IQ Test 285 Endnotes 299 Index 313 About the Author 323

Über Autor(innen)

David G. Pugh and Terry R. Bacon (Durango, CO) are coauthors of Winning Behavior (0-8144-7163-3) and The Behavioral Advantage (0-8144-7225-7), and cofounders of the Lore Institute, a professional development and corporate education company. Bacon is also the author of Selling to Major Accounts (0-8144-0462-6).