Impacts of Customer Relationship Management on Development of Corporations

1. Auflage 2021
ISBN: 978-3-658-35834-1
Verlag: Springer

Buch, Englisch, 145 Seiten, Book, Format (B × H): 148 mm x 210 mm, Gewicht: 221 g

Reihe: Research

The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in the packaging industry. Particular attention is paid to the identification of requirements of a CRM-system that contribute to an increase in the acceptance of the users.

Zielgruppe

Research

Autoren/Hrsg.

Moser, Martin A.

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Druckindustrie, Verpackungsindustrie
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege

Inhaltsverzeichnis

Introduction.- Literature Review.- Methodology.- Empirical Studies.- Interpretation And Discussion Of Results.- Summary And Conclusion.- Bibliography.

Über Autor(innen)

About the author:Martin A. Moser studied Industrial Engineering and Sales Management at the University of Applied Sciences Wiener Neustadt and the Thompson Rivers University in Canada after completing his training at the HTL Mödling (Electronics and Telecommunication Engineering). In addition to his professional activities in Technical Key Account Management and Corporate Development in the packaging industry, he accomplished academic training in Financial Management at Middlesex University London and a PhD-Programme in International Economic Relations and Management at the University of Sopron.