Niedersüß I Don't Even Recognize You Anymore

The Limits of the Protection of Alteration and Modernisation of Fictitious Characters
1. Auflage 2015
ISBN: 978-3-8452-5714-3
Verlag: Nomos
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, Band 24, 73 Seiten, Format (B × H): 153 mm x 227 mm

Reihe: Munich Intellectual Property Law Center - MIPLC

Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.
The author adresses the question in-depth, whether a fictional character per se is eligible for trade mark protection. The topic is approached via Community and US-Supreme court jurisdiction. Furthermore, alternative means of protection via adjacent regimes are analysed. The author concludes with a thorough comparison and policy recommendations.

Autoren/Hrsg.

Niedersüß, Carl Dominik J.

Fachgebiete

• Rechtswissenschaften Wirtschaftsrecht Gewerblicher Rechtsschutz Gewerblicher Rechtsschutz allg., Marken- und Kennzeichenrecht
• Rechtswissenschaften Wirtschaftsrecht Urheberrecht Kunst-, Musik-, Verlags- und Theaterrecht

Inhaltsverzeichnis

1;Cover;1
2; I. Introduction;14
3; II. General considerations;16
3.1; A. Character advertisement;16
3.1.1; 1. Definition of the notion “character”;16
3.1.2; 2. Reasons for character marketing;18
3.1.3; 3. The need to adapt;20
3.2; B. Legal considerations on character advertisement;21
3.3; C. Economic considerations on character advertisement;23
4; III. Germany and the European Union;27
4.1; A. Trade mark protection;27
4.1.1; 1. Protection in the national German framework;27
4.1.2; 2. Protection in the Community Trade Mark framework;33
4.2; B. Copyright;35
4.2.1; Germany;35
4.3; C. Unfair Competition Law;38
4.3.1; Germany;38
4.4; D. Other forms of protection;40
4.4.1; Protection via personality rights?;40
5; IV. United States of America;42
5.1; A. The federal trade mark system;42
5.1.1; 1. Protection of characters;42
5.1.2; 2. Adaptation of trade marks;53
5.2; B. Copyright;54
5.3; D. Other forms of protection;59
6; V. Synthesis, conclusion and policy recommendations;61
7; List of works cited;64
7.1; I. National Statutes;64
7.1.1; 1. United States of America;64
7.1.2; 2. European Union;64
7.1.2.1; a) Community Statutes;64
7.1.2.2; b) Austria;64
7.1.2.3; c) Germany;65
7.2; II. Court Rulings and other decisions;65
7.2.1; 1. United States of America;65
7.2.2; 2. European Union;67
7.2.3; 3. Great Britain;68
7.2.4; 4. Germany;68
7.2.5; 5. Austria;69
7.2.6; 6. International law;69
7.3; III. Journal Articles/Reports;69
7.3.1; 1. United States of America;69
7.3.2; 2. European Union;71
7.3.3; 3. International;72
7.4; IV. Treatises;72
7.4.1; 1. United States of America;72
7.4.2; 2. European Union;73
7.4.3; 3. Germany;73
7.4.4; 4. International;73