Buch, Englisch, Band 24, 72 Seiten, broschiert, Format (B × H): 153 mm x 227 mm, Gewicht: 151 g
The Limits of the Protection of Alteration and Modernisation of Fictitious Characters
Buch, Englisch, Band 24, 72 Seiten, broschiert, Format (B × H): 153 mm x 227 mm, Gewicht: 151 g
Reihe: Munich Intellectual Property Law Center – MIPLC
ISBN: 978-3-8487-1545-9
Verlag: Nomos
Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.
The author adresses the question in-depth, whether a fictional character per se is eligible for trade mark protection. The topic is approached via Community and US-Supreme court jurisdiction. Furthermore, alternative means of protection via adjacent regimes are analysed. The author concludes with a thorough comparison and policy recommendations.
