The Dynamics of Persuasion

Communication and Attitudes in the Twenty-First Century
7. New Auflage 2020
ISBN: 978-0-367-50984-2
Verlag: Taylor & Francis Ltd

Buch, Englisch, 566 Seiten, Format (B × H): 238 mm x 187 mm, Gewicht: 1156 g

Reihe: Routledge Communication Series

Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication.
Attuned to the swift changes in the world of persuasion in the twenty-first century, this book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications and today’s big topics. This new edition features updated definitions of key terms in the field as they relate to present-day practice; an integration of persuasion theories and the ubiquity of online influence; new examples and cases to illustrate persuasive communication’s approach to health campaigns, attitudes, communicator appeals, dissonance, and ethics; and a thorough reflection of the most current scholarship in the field.
The Dynamics of Persuasion, Seventh Edition provides a solid foundation for undergraduate students in communication studies and psychology to grasp the key concepts and practices of persuasive communication today.
The book is complemented by online resources for both instructors and students, including an instructor’s manual, lecture slides, sample test questions, and links to relevant articles and videos illustrating concepts presented in the text. Please visit www.routledge.com/cw/perloff.

Autoren/Hrsg.

Perloff, Richard M.

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie
• Sozialwissenschaften Psychologie Allgemeine Psychologie Sozialpsychologie
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften

Inhaltsverzeichnis

Part 1: Foundations
1. Introduction to Persuasion
2. Foundations of Persuasion
3. Historical, Scientific, and Ethical Foundations
Part 2: The Nature of Attitudes
4. Attitudes: Definition and Structure
5. The Power of Our Passsions: Theory and Research on Strong Attitudes
6. Attitudes: Functions and Consequences
7. Attitude Measurement
Part 3: Changing Attitudes and Behavior
8. Processing Persuasive Communications
9. "Who Says It": Charisma, Authority, and the Controversial Milgram Study
10. "Who Says It": Credibility and Social Attractiveness
11. Fundamentals of the Message
12. Emotional Message Appeals: Fear and Guilt
13. Cognitive Dissonance Theory
Part 4: Persuasive Communication Contexts
14. Interpersonal Persuasion
15. Advertising, Marketing, and Persuasion
16. Health Communication Campaigns

Über Autor(innen)

Richard M. Perloff, Professor of Communication, Psychology, and Political Science at Cleveland State University, is a nationally recognized scholar of persuasion and psychological perceptions of media. His Dynamics of Persuasion, first published in 1993, has emerged as a major scholarly textbook in the field. His articles on communication theories and psychological perceptions of news have appeared in Communication Theory, Communication Research, and Mass Communication and Society. A dedicated teacher, he has received teaching awards at Cleveland State University.