Medienkombination, Englisch, 568 Seiten, Format (B × H): 187 mm x 235 mm, Gewicht: 1196 g
Communication and Attitudes in the 21st Century
Medienkombination, Englisch, 568 Seiten, Format (B × H): 187 mm x 235 mm, Gewicht: 1196 g
Reihe: Routledge Communication Series
ISBN: 978-0-415-50742-4
Verlag: Taylor & Francis
This package includes a free one-year subscription to an enhanced Interactive eTextbook, complete with author-narrated chapter synopses, videos, exercises, flashcards, and more resources for instructors and students.
Key features of the interactive e-textbook:
• Anytime, anywhere access via VitalSource’s Bookshelf; the most used eTextbook platform in the world
• End-of-chapter interactive exercises; multiple-choice exercises to encourage students to test their understanding of the key concepts
• Audio chapter introductions from the author
• Note taking and sharing functionalities
• Clickable definitions for key terms
• Hyperlinked further reading with links to key websites selected by the author
• A full color version of the text.
Available Instructor Resources:
• An instructor manual
• An image bank drawn from the text
• A video playlist with complementary discussion questions
• Chapter-by-chapter slides which instructors can adapt and integrate with their teaching
• Web links to useful websites and further reading
Visit RoutledgeInteractive.com where instructors can register to access the instructor resources for free.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Part 1 Foundations
1 Introduction to Persuasion
2 Historical and Ethical Foundations
Part II The Nature of Attitudes
3 Attitudes: Definition and Structure
4 The Power of Our Passions: Theory and Research on Strong Attitudes
5 Attitudes: Functions and Consequences
6 Attitude Measurement
Part III Changing Attitudes and Behavior
7 Processing Persuasive Communications
8 "Who Says It": Source Factors in Persuasion 9 Fundamentals of the Message
10 Emotional Message Appeals: Fear and Guilt
11 Cognitive Dissonance Theory Part Four Persuasive Communication Contexts
12 Interpersonal Persuasion
13 Advertising, Marketing, and Persuasion
14 Health Communication Campaigns
Glossary