Pike Origination

The Geographies of Brands and Branding
1. Auflage 2015
ISBN: 978-1-118-55627-6
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 248 Seiten, E-Book

Reihe: RGS-IBG Book Series

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.

* Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding

* Challenges current interpretations of brands as vehicles of homogenization in globalization

* Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding

* Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands

* Forges strong new connections between political and cultural economy approaches within geography

* Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places

Autoren/Hrsg.

Pike, Andy

Inhaltsverzeichnis

Series Editor Preface viii
Acknowledgements ix
Permissions x
List of Tables xi
List of Figures xii
1 Introduction 1
2 The Geographies of Brands and Branding 23
3 Origination 59
4 'Local' Origination ... Newcastle Brown Ale 88
5 'National' Origination ... Burberry 112
6 'Global' Origination ... Apple 139
7 Territorial Development 171
8 Conclusions 194
References 207
Index 224

Über Autor(innen)

Andy Pike is Professor of Local and Regional Developmentand Director of the Centre for Urban and Regional DevelopmentStudies (CURDS), Newcastle University, UK. He is co-author ofLocal and Regional Development (2006) (with AndrésRodríguez-Pose and John Tomaney), editor of Brands andBranding Geographies (2011), and co-editor of Handbook ofLocal and Regional Development (2011) (with AndrésRodríguez-Pose and John Tomaney).