Moving into Mass Customization

Information Systems and Management Principles
2002
ISBN: 978-3-540-43611-9
Verlag: Springer Berlin Heidelberg

Buch, Englisch, 248 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 406 g

Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.

Zielgruppe

Research

Autoren/Hrsg.

Rautenstrauch, Claus

Turowski, Klaus

Seelmann-Eggebert, Ralph

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
• Technische Wissenschaften Technik Allgemein Mess- und Automatisierungstechnik
• Mathematik | Informatik EDV | Informatik Technische Informatik Systemverwaltung & Management
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Produktionsmanagement, Qualitätskontrolle
• Technische Wissenschaften Elektronik | Nachrichtentechnik Elektronik Robotik
• Mathematik | Informatik EDV | Informatik Business Application Unternehmenssoftware SAP
• Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsinformatik, SAP, IT-Management

Inhaltsverzeichnis

I: THE STRATEGY OF MASS CUSTOMIZATION.- On the Economics of Mass Customization.- A Procedure for Building Product Models.- Mass Customization Facing Logistics Challenges.- From Mass Production to Mass Customization: Impact on Integrated Supply Chains.- Key Value Attributes in Mass Customization.- II: PREPARATION AND IMPLEMENTATION.- Web Tools for Supporting Mass Customization.- Manufacturing Planning and Control Content Management in Virtual Enterprises Pursuing Mass Customization Claus Rautenstrauch, Holger Taggermann, Klaus Turowski.- Customer Interaction and Digitizability — A Structural Approach to Mass Customization.- Intermediaries for the Provision of Mass Customized Digital Goods in Electronic Commerce.- Knowledge Fusion in the Business Information Environment for e-Manufacturing Pursuing Mass Customization.- Experiences of Applying Systematic Modularisation Methods in Light Assembly Industry.- III: A VALUE CHAIN.- Mass Customization and Beyond — Evolution of Customer Centricity in Financial Services.- Modularity in Three Dimensions: A Study of Mass Customization in the Dutch House Building Industry.- Customization of Capital Goods — Implications for After Sales.- The Authors.