Retail Management

Text & Cases
Erscheinungsjahr 2021
ISBN: 978-93-90544-22-6
Verlag: PHI Learning

Buch, Englisch, 420 Seiten, Paperback

The book discusses the whole gamut of retail management emphasizing the changing retail environment in Indian and International context for conceptual clarity and mastery of retailing by the modern readers. It offers experiential learning through contextual case studies to render a better understanding of each functional area of retail management. Various aspects of retail management at the introductory level have been covered and explained lucidly, supported with examples, illustration and photographs to enable students to comprehend the subject matter with ease.

The objective of the book is to give hands-on experience and learning of global retail practices to the students of management studies.

Key Features - Thorough coverage of retailing in modern context, including e-retailing
- Case-studies, caselets and examples to make students industry-ready
- Bullet-point approach for key topics to highlight important information
- Graphics to generate students’ interest and make learning easy

Autoren/Hrsg.

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Einzel- und Großhandel
• Wirtschaftswissenschaften Betriebswirtschaft Management

Inhaltsverzeichnis

- Preface
- Acknowledgements
- 1. Introduction to Retailing
- 2. Trends in Retailing
- 3. Retail Formats and Theories of Retail Development
- 4. Retail Organization and Management
- 5. Consumer Behavior in Retailing
- 6. Retail Strategy
- 7. Retail Location Management
- 8. Merchandise Planning
- 9. Category Management
- 10. Store Planning, Store Design, Layout and Visual Merchandising
- 11. Retail Economics and Financial Planning
- 12. Retail Pricing and Evaluation of Performance
- 13. Supply Chain Management in Retailing
- 14. Human Resource Management (HRM) in Retailing
- 15. Customer Service Management and Value Delivery through Retail Model
- 16. Retail Marketing, Advertising and Branding
- 17. Retail Selling
- 18. Retail Store Operations
- 19. Role of Technology and Changing Facets of Retail
- 20. Legal and Ethical Aspects of the Retail Business
- Index

Über Autor(innen)

Arunangshu Giri, Ph.D., is Associate Professor in the School of Management and Social Science, Haldia Institute of Technology, West Bengal. He is also Visiting Professor at Vidyasagar University, one of the eminent Universities in India. With more than a decade of experience in teaching postgraduate students, he has authored four books in the field of management and social science. Besides, he has published 69 research papers in peer-reviewed national and international journals, including Scopus index and is on the editorial board of various reputed national and international journals.

Pradip Paul, Ph.D., is Senior Manager (Retail Sales) at Indian Oil Corporation Ltd., a diversified, integrated energy major Public Sector Enterprises. He has been working in the Retail Sales Department for last ten years. He has wide expertise in retail management starting from location management, outlet design, layout and development, branding, loyalty program, sales promotion, retail network effectiveness, retail automation, safety, marketing analytics, and research. Besides, he has gained vast experience in statutory, financial, and legal requirements of channel partner management. He has a number of research publications to his credit in peer-reviewed national and international journals including Scopus indexed.

Satakshi Chatterjee is Assistant Professor, Haldia Institute of Management, West Bengal. With over five years of experience in research and teaching, she has authored 25 research papers in various international as well as national journals of repute including Scopus indexed journals. Also, she has authored three books on different subjects of management.