Strategic Management and Online Selling

Creating Competitive Advantage with Intangible Web Goods
1. Auflage 2012
ISBN: 978-0-415-65200-1
Verlag: Routledge

Buch, Englisch, 256 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 398 g

Reihe: Routledge Advances in Management and Business Studies

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

Zielgruppe

Postgraduate and Professional

Autoren/Hrsg.

Royer, Susanne

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing

Inhaltsverzeichnis

1. Introduction 2. Intangible Web Good Provision in its Environment 3. Explanations of Competitive Advantage Realization from Strategic Mangement Theory 4. Competitive Advantage Realization with Intangible Web Goods 5. Conclusion With Regard to Online Selling of Digital Goods and Strategic Management Bibliography

Über Autor(innen)

Susanne Royer