Buch, Englisch, 723 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 1095 g
Buch, Englisch, 723 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 1095 g
Reihe: International Handbooks on Information Systems
ISBN: 978-3-540-67344-6
Verlag: Springer Berlin Heidelberg
Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
- Wirtschaftswissenschaften Wirtschaftswissenschaften Unternehmensgeschichte, Einzelne Branchen und Unternehmer
- Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaft: Sachbuch, Ratgeber
- Mathematik | Informatik EDV | Informatik Digital Lifestyle Internet, E-Mail, Social Media
Weitere Infos & Material
I The New Era.- 1 Electronic Commerce: State of the Art.- 2 The Future of the Digital Economy.- 3 Decision Support Systems and Internet Commerce.- 4 Electronic Markets: Impact and Implications.- II Consumer Electronic Commerce.- 5 Electronic Commerce: Markets and Users.- 6 The Internet as a New Marketplace: Implications for Consumer Behavior and Marketing Management.- 7 Product Marketing on the Internet.- 8 Internet Involvement: Instrument Development, Measurement and Implications for Electronic Commerce.- 9 Culture Clash in Internet Marketing: Implications for Marketing Practices.- III Web-Based Storefront Design and Development.- 10 Design of Electronic Stores.- 11 Web Development and Management: Using the Cohort Model.- 12 A Framework for Garment Shopping over the Internet.- IV Technology and Infrastructure.- 13 Consumer Mass Market Online Payment Solutions.- 14 Smart Cards.- 15 Component-based Electronic Commerce.- 16 Electronic Commerce and Digital Libraries.- 17 Intelligent Software Agents for Electronic Commerce.- V Business-To-Business Electronic Commerce.- 18 Electronic Catalogs in the Web-Based Business-to-Business Procurement Process.- 19 The New Economy Electronic Commerce, and the Rise of Mass Customization.- 20 Supply Chain Processes and Relationships for Electronic Commerce.- 21 Supply Chain Management: Developing Visible Design Rules across Organizations.- 22 Web-based Global Supply Chain Management.- VI Enterprise Management.- 23 Virtual Organizations and E-Commerce.- 24 Web-enabled Data Warehouse.- 25 Intranets: An Internet Inside the Organization.- 26 Decision Support Applications in Electronic Commerce.- 27 The Internet Information Market: the Emerging Role of Intermediaries.- 28 A Strategic Perspective of Internet Information Providers.- 29 A Strategic Framework for Electronic Commerce: The Digital Production Cycle.- 30 The Emergence of Auctions on the World Wide Web.- 31 Electronic Commerce: Privacy, Security, and Control.- 32 The Emerging Law of Electronic Commerce.- Contributors.- World Wide Web Sites.