Buch, Englisch, 81 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 319 g
A Survey-based Expert Analysis
Buch, Englisch, 81 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 319 g
Reihe: Future of Business and Finance
ISBN: 978-3-031-07150-8
Verlag: Springer International Publishing
This book focuses on the implications of digitalisation in the mobility service industry. Based on an analysis of more than 450 survey responses, it explores and assesses mobility in the age of digitalisation. The content covers both changes in the relationship between the company and its customers and a potential paradigm shift among leading companies. The findings suggest that a shift from traditional mobility management to a more customer-centred management perspective is both widely accepted and increasingly necessary. Nevertheless, the inclusion of services that are not primarily concerned with overcoming spatial distances is considered to be less attractive.
Given its scope, the book will be of interest to researchers and professionals who are involved in digitalisation in the mobility service industry.Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
- Mathematik | Informatik EDV | Informatik Angewandte Informatik Wirtschaftsinformatik
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Fertigungsindustrie Automobilindustrie
- Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsinformatik, SAP, IT-Management
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen
Weitere Infos & Material
1. The Digitalisation in Mobility Service Industry.- 2. Mobility and Demand in the current Literature discussion.- 3. Digital Mobility Business Concepts.- 4. Methodology of the Survey Based Expert Analyses.- 5. Empirical Findings from the Survey Based Expert Analyses.- 6. Scenario and Model Development.- 7. Conclusions for the Digitalisation in Mobility Service Industry.