Srinivasan | Strategic Management | Buch | 978-93-89347-66-1 | sack.de

Buch, Englisch, 382 Seiten, Paperback, Format (B × H): 242 mm x 161 mm, Gewicht: 538 g

Srinivasan

Strategic Management

The Indian Context
6. Revised Auflage 2021
ISBN: 978-93-89347-66-1
Verlag: PHI Learning

The Indian Context

Buch, Englisch, 382 Seiten, Paperback, Format (B × H): 242 mm x 161 mm, Gewicht: 538 g

ISBN: 978-93-89347-66-1
Verlag: PHI Learning


The revised and updated Sixth Edition gives an in-depth and incisive analysis of the basic principles of strategic management. The exposition of these principles is reinforced by seven case studies that encompass the broad spectrum of Indian companies. These case studies are culled mainly from manufacturing and information technology, and include both private and public sector units. The case studies will be of immense help to the budding managers as well as provide them with the requisite practical orientation for understanding the strategic management issues.

The inclusion of the concepts, theory and case studies in a single, compact volume is the main feature of the book, which makes the subject easier to understand and learn.

Primarily intended as a textbook for postgraduate students of management and commerce, this book is of immense help to all those attending management development and executive development programmes.

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R. Srinivasan (Fellow, IIM Bangalore) has served as UGC Emeritus Professor, Department of Management Studies, Indian Institute of Science (IISc), Bangalore. He had his post-doctoral training at the University of Leeds (UK). Professor Srinivasan has more than 39 years of experience with premier institutions such as IISc, Administrative Staff College of India (Hyderabad), and NITIE (Mumbai). He has served with distinction in reputed organisations like Tata Consulting Engineers and Indian Telephone Industries. He is a recipient of the International Statistical Institute Award (1983) and the Colombo Plan Award (1989).

Professor Srinivasan has to his credit more than 200 articles in leading international and national journals. He has authored nine well-established books; four from PHI Learning, including the present book.



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