Stoker Paradox and Public Relations

Promoting Progress and Change
1. Auflage 2018
ISBN: 978-1-317-20559-3
Verlag: CRC Press
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 172 Seiten

Reihe: Routledge New Directions in Public Relations & Communication Research

The term "Public Relations" was embraced by early practitioners primarily because it sounded more professional than the often pejorative alternatives. Paradoxically, the term is replete with contradictory elements and now carries its own negative connotations. Looking through this lens of paradox, many of the well-intentioned ideals of modern PR theorizing are at best unrealistic and at worst logical fallacies. By failing to recognize and accept its inherent contradictions, the field inhibits the very change and progress which it constantly pursues.

This book argues for a reframing of some of the popular realities associated with modern-day public relations, using psychological and organizational change theory to critique the paradoxes of public relations theory and practice. It explores the paradoxical nature of key concepts including public interest, relationship management, accountability, stewardship, authority, loyalty, and ethics providing new conceptualizations for understanding the field.

The goal of this thought-provoking exploration is to promote changes in meaning and perception by creating new meta-realities for public relations. It will be of interest to public relations and communications scholars and graduate students, particularly those interested in public relations theory and ethics.

Autoren/Hrsg.

Stoker, Kevin L.

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations

Inhaltsverzeichnis

Introduction: Paradox and Public Relations 1. Reframing Publics and the Public Interest 2. Reframing Relationships and Relationship Management 3. Reframing Dialogue and Dissemination 4. Reframing Authority and Loyalty 5. Reframing Accountability and Stewardship 6. Reframing the Individual and the Community 7. Reframing Ethics Public Relations.

Über Autor(innen)

Dr. Kevin L. Stoker is an Associate Professor and Senior Associate Dean in the College of Media and Communication at Texas Tech University. Recent projects focus on corporate transparency and accountability, and the ethical implications of paradoxes in public relations. He teaches media ethics, media history, war reporting, and narrative nonfiction. Since earning a Ph.D. in 1998 from the University of Alabama, he has taught at the University of North Carolina-Greensboro, Georgia Southern University, Brigham Young University, and Texas Tech. He worked as a journalist in Oklahoma and Utah and as a freelance writer for magazines, business weeklies, and newspapers in Alabama, North Carolina, Georgia, and Utah.