New Directions in Critical Marketing Studies

Four-Volume Set
ISBN: 978-1-4462-7326-5
Verlag: SAGE PUBN

Buch, Englisch, 1656 Seiten, Format (B × H): 165 mm x 241 mm, Gewicht: 3016 g

Reihe: Sage Library in Marketing

This new major work on critical marketing studies adopts a multi-disciplinary and international approach to a subject which has flourished over the past few years. Bringing together papers from a wide range of academic outlets - from both inside and outside of the traditional resources of the marketing discipline - the experienced editorial team of Mark Tadajewski and Robert Cluley have provided an invaluable service to scholars who cannot themselves spend the considerable time it takes to familiarise themselves with the spectrum of scholarship in this domain.

The four-volume collection speaks to important emerging trends in the field; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy.

Volume One: Critical Marketing and Critiques of Marketing

Volume Two: Conceptual and Ethical Critiques

Volume Three: Power, Resistance and Marketplace Boundaries

Volume Four: The Structuring of Marketing and Consumer Practice

Autoren/Hrsg.

Tadajewski, Mark

Cluley, Robert

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

VOLUME ONE: CRITICAL MARKETING AND CRITIQUES OF MARKETING
PART ONE: HISTORY AND CRITICAL MARKETING
Toward a History of Critical Marketing Studies - Mark Tadajewski
Finanzkapital and Consumers - Nikhilesh Dholakia
How Financialization Shaped 20th Century Marketing
The Consumer as 'Voter', 'Judge', and 'Jury' - Stefan Schwarzkopf
Historical Origins and Political Consequences of a Marketing Myth
Reading 'the Marketing Revolution' through the Prism of the FBI - Mark Tadajewski
PART TWO: THEORETICAL AND CONCEPTUAL PERSPECTIVES ON CRITICAL MARKETING
Being Critical in Marketing Studies - Nikhilesh Dholakia
The Imperative of Macro-Perspectives
Critical Marketing Studies - MarkTadajewski
Logical Empiricism, 'Critical Performativity' and Marketing Practice
Mapping Consumer Power - Janice Denegri-Knott, Detlev Zwick and Jonathan Schroeder
An Integrative Framework for Marketing and Consumer Research
PART THREE: CRITIQUES OF MARKETING AND CRITICAL MARKETING
Atmospheres of Seduction - Brigitte Biehl-Missal and Michael Saren
A Critique of Aesthetic Marketing Practices
Getting to Yes - Kalman Applbaum
Corporate Power and the Creation of a Psychopharmaceutical Blockbuster Culture
Shadow Science - Kalman Applbaum
Zyprexa, Eli Lilly and the Globalization of Pharmaceutical Damage Control
Hidden Mountain - Edd De Coverly et al
The Social Avoidance of Waste
Praxis or Performance - Pauline Maclaran et al
Does Critical Marketing Have a Gender Blind-Spot?
PART FOUR: 'CRITICAL' SOCIAL MARKETING AND CRITIQUES OF SOCIAL MARKETING
Critical Social Marketing, Definition, Application and Domain - Ross Gordon
Critical Social Marketing - Tom Farrell and Ross Gordon
Investigating Alcohol Marketing in the Developing World
'Every Time I Do It I Absolutely Annihilate Myself' - Christine Griffin
Loss of (Self-) Consciousness and Loss of Memory in Young People's Drinking Narratives
The Political Role of Government-Sponsored Social Marketing Campaigns - Effi Raftopoulou and Margaret Hogg
Women's Bodies as Sites of Control - Lauren Gurrieri, Josephine Previte and Jan Brace-Govan
Inadvertent Stigma and Exclusion in Social Marketing
VOLUME TWO: CONCEPTUAL AND ETHICAL CRITIQUES
PART ONE: CONCEPTUALIZING CONSUMPTION AND THE CONSUMER
Consumption - David Graeber
From Commodity Fetishism to Commodity Narcissism - Robert Cluley and Stephen Dunne
The Epistemic Consumption Object and Post-Social Consumption - Detlev Zwick and Nikhilesh Dholakia
Expanding Consumer-Object Theory in Consumer Research
PART TWO: CO-CREATION, GOVERNMENTALITY AND THE LABOUR PROCESS
Working Consumers - Bernard Cova and Daniele Dalli
The Next Step in Marketing Theory
Putting Consumers to Work - Detlev Zwick, Samuel Bonsu and Aron Darmody
'Co-Creation' and New Marketing Governmentality
The Work of the New Economy - Robert Foster
Consumers, Brands and Value Creation
User Production Reconsidered - James Hamilton and Kristen Heflin
From Convergence to Autonomia and Cultural Materialism
Mystification of the Labour Process in Contemporary Consumer Culture - Kurt Borchard and David Dickens
PART THREE: SERVICE WORK(ERS), EXPERIENCE PRODUCTION AND CUSTOMER MANIPULATION
The Point of Selling - Marek Korczynski
Capitalism, Consumption and Contradictions
Service Marketing and Subjectivity - Per Skålén
The Shaping of Customer-Oriented Employees
A New Labour Aristocracy? Aesthetic Labour and Routine Interactive Service - Chris Warhurst and Dennis Nickson
'Who's Got the Look?' Emotional, Aesthetic and Sexualized Labour in Interactive Services - Chris Warhurst and Dennis Nickson
Sales Work under Marketization - Marek Korczynski and Ursula Ott
The Social Relations of the Cash Nexus?
Toxicity and the Unconscious Experience of the Body

Über Autor(innen)

Tadajewski, Mark
I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.