The History of Marketing Thought 3 Volume Set

Third Auflage
ISBN: 978-1-84787-001-8
Verlag: Sage Publications

Buch, Englisch, 1208 Seiten, Format (B × H): 165 mm x 240 mm, Gewicht: 2223 g

Reihe: SAGE Library in Marketing

This new major work by Sage performs the vital task of collecting together those articles that have examined the history of marketing thought. It includes not only the seminal articles in the field but also those that have been forgotten, neglected and elided from the history of marketing as it has been represented to date.Part I provides an overview of the development of marketing thought using a range of key publications that cover the history of marketing thought until present day. Part II introduces historical figures that have played an important role in developing marketing thought. Part III places the development of marketing thought in its historical context by connecting the changing industrial climate of the late nineteenth century, with the emerging conceptual foundations of marketing thought. This major work, compiled by well-reputed researchers in the field, will ensure that material published in difficult to obtain sources is kept in circulation as well as providing academics and students with a resource that will endow them with an in-depth understanding of the development of their discipline.

Autoren/Hrsg.

Tadajewski, Mark

Jones, Brian

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Volume One
PART ONE: THE DEVELOPMENT OF MARKETING THOUGHT: AN OVERVIEW
Pre-20th Century Marketing Thought
The Role of Marketing in Early Theories of Economic Development - D F Dixon
Marketing Structure and the Theory of Economic Interdependence - D F Dixon
Early Analytical Developments
Some Late 19th Century Antecedents of Marketing Theory - D F Dixon
Emerging Macromarketing Concepts - D F Dixon
From Socrates to Alfred Marshall
The First Dialogue on Macromarketing - E H Shaw
Appraisal of Contributions to Marketing Thought by 19th Century Liberal Economists - F G Coolsen
Early Development of the Marketing Discipline
The First Decade of Marketing Literature - P D Converse
Influences on the Development of Marketing Thought - R Bartels
1900-1923
Early Development of the Philosophy of Marketing Thought - D G B Jones and D D Monieson
Historical Surveys of the Development of Marketing Thought
A History of Marketing Thought - D G B Jones and E H Shaw
Scholarly Research in Marketing - W L Wilkie and E S Moore
Exploring the 'Four Eras' of Thought Development
PART TWO: THE PIONEERS OF MARKETING THOUGHT
Early Teachers of Marketing - H H Maynard
Contribution of Women to U S Marketing Thought - M E Zukerman and M L Carsky
Hugh Elmer Agnew - W J McKeon
Ralph F Breyer - R W Cox
Arthur Norris Brisco - J H Wingate
Ralph Starr Butler - J P Wood
Paul Terry Cherrington - A M Crossley
Fred Emerson Clark - R M Clewett
Paul Dulaney Converse - H W Huegy
Biography and the History of Marketing Thought - D G B Jones
Henry Charles Taylor and Edward David Jones
Melvin T Copeland - M P McNair
Henry E Erdman - G L Mehren
Edward A Filene and Lincoln Filene - D Bloomfield
Benjamin Horace Hibbard - H E Erdman
George Burton Hotchkiss - D B Lucas
Leverett Samuel Lyon - N H Engle
Harold H Maynard - T N Beckman
Volume Two
Edwin Griswold Nourse - E T Grether
Paul Henry Nystrom - D J Duncan
Charles Coolidge Parlin - W Alderson
Stanley B Resor - L W Jacobs
Clarence Saunders - P E Rockwood
Walter Dill Scott - E C Lynch
Pioneer Industrial Psychologist
Arch W Shaw - M T Copeland
Daniel Starch - N H Borden
Harry R Tosdal - R M Cunningham
Ronald Snow Vaile - E T Grether
Louis D H Weld - D R G Cowan
Simon Litman (1873-1965) - D G B Jones
Pioneer Marketing Scholar
Theodore N Beckman (1895-1973) - D G B Jones
External Manifestations of the Man
Robert Bartels and the History of Marketing Thought - E Shaw and R Tamilia
Influences on the Development of Marketing Thought, 1950-1987 - R Bartels
Wroe Anderson - B Wooliscroft
A Life
My Life on Mt Olympus - S C Hollander
Sidney Levy - G E Harris
Challenging the Philosophical Assumptions of Marketing
PART THREE: CONTEXTUALIZING THE DEVELOPMENT OF MARKETING THOUGHT
Contextualizing the Development of Marketing Thought
Forces Impinging on Long-Term Business-to-Business Relationships in the United States - W W Keep, S C Hollander and R Dickinson
An Historical Perspective
Marketing and the Public / Marketing and the Enterpriser - P White
Marketing Management Concepts - B J La Londe and E J Morrison
Yesterday and Today
The Ordering of Marketing Theory - M Tadajewski
The Influence of McCarthyism and the Cold War
Remembering Motivation Research - M Tadajewski
Toward an Alternative Genealogy of Interpretive Consumer Research
Counterculture, Criticisms and Crisis - M J Arnold and J E Fisher
Assessing the Effect of the Sixties on Marketing Thought
Volume Three
The Schools of Thought in Marketing
A History of Schools of Thought in Marketing - E H Shaw and D G B Jones
The Functions School
The Rise and Fall of the Functionalist Approach to Marketing - S D Hunt and J Goolsby
A Paradigm Displacement Perspective
Some Problems in Market Distribution - A W Shaw
The Commodities School
Principles of Merchandising - M T Copeland
The Commodity Approach in Marketing Research - W Zinn and S D Johnson
Is It Really Obsolete?

Über Autor(innen)

Tadajewski, Mark
I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.