Buch, Englisch
ISBN: 978-981-4577-06-9
Verlag: Open University Press
Entrepreneurship is playing a vital role in finding solutions to the huge challenges facing civilization, including health, communications, security, infrastructure, education, energy and the environment.
The extensive features in this edition include:
• Expanded coverage of customer engagement, the customer development process and the latest insights on business model design.
• Special attention to university technology commercialization, open source innovation, and opportunities in mobile, digital health, 3D printing, and energy tech.
• Enhanced organization of key topics, including intellectual property, the new venture organization, and marketing and sales.
• Extensive web-based resources, including syllabi and presentations, additional cases and business plans, and hundreds of videos of entrepreneurs and leaders.
Autoren/Hrsg.
Weitere Infos & Material
Part I: Venture Opportunity and StrategyChapter 1: The Role and Promise of Entrepreneurship
Chapter 2: Opportunities
Chapter 3: Vision and the Business Model
Chapter 4: Comptetive Strategy
Chapter 5: Innovation Strategies Part II: Concept Development and Venture FormationChapter 6: The Business Story and Plan
Chapter 7: Risk and Return
Chapter 8: Creativity and Product/Service Developement
Chapter 9: Marketing and Sales
Chapter 10: Types of Ventures Part III: Organizations, Operations, and Intellectual Property Chapter 11: Intellectual Property
Chapter 12: The New Enterprise Organization
Chapter 13: Acquiring and Organizing Resources
Chapter 14: Management of Operations
Chapter 15: Acquisitions and Global Expansion Part IV: Financing and Leading the EnterpriseChapter 16: Profit and Harvest
Chapter 17: The Financial Plan
Chapter 18: Sources of Capital
Chapter 19: Deal Presentations and Negotiations
Chapter 20: Leading Ventures to Success