Technology Ventures: From Idea to Enterprise

4. Auflage 2014
ISBN: 978-981-4577-06-9
Verlag: Open University Press

Buch, Englisch

For business, engineering, and science students and professionals who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on "technology," including clean tech, information technology and the life sciences, ensures wide-ranging appeal to anyone with an interest in high-potential ventures.

Entrepreneurship is playing a vital role in finding solutions to the huge challenges facing civilization, including health, communications, security, infrastructure, education, energy and the environment.

The extensive features in this edition include:
• Expanded coverage of customer engagement, the customer development process and the latest insights on business model design.
• Special attention to university technology commercialization, open source innovation, and opportunities in mobile, digital health, 3D printing, and energy tech.
• Enhanced organization of key topics, including intellectual property, the new venture organization, and marketing and sales.
• Extensive web-based resources, including syllabi and presentations, additional cases and business plans, and hundreds of videos of entrepreneurs and leaders.

Autoren/Hrsg.

Fachgebiete

• Technische Wissenschaften Technik Allgemein Technik: Allgemeines

Inhaltsverzeichnis

Part I: Venture Opportunity and StrategyChapter 1: The Role and Promise of Entrepreneurship
Chapter 2: Opportunities
Chapter 3: Vision and the Business Model
Chapter 4: Comptetive Strategy
Chapter 5: Innovation Strategies Part II: Concept Development and Venture FormationChapter 6: The Business Story and Plan
Chapter 7: Risk and Return
Chapter 8: Creativity and Product/Service Developement
Chapter 9: Marketing and Sales
Chapter 10: Types of Ventures Part III: Organizations, Operations, and Intellectual Property Chapter 11: Intellectual Property
Chapter 12: The New Enterprise Organization
Chapter 13: Acquiring and Organizing Resources
Chapter 14: Management of Operations
Chapter 15: Acquisitions and Global Expansion Part IV: Financing and Leading the EnterpriseChapter 16: Profit and Harvest
Chapter 17: The Financial Plan
Chapter 18: Sources of Capital
Chapter 19: Deal Presentations and Negotiations
Chapter 20: Leading Ventures to Success