Essays on Marketing, Content and Audience Worldwide
Buch, Englisch, 277 Seiten, Paperback, Format (B × H): 152 mm x 229 mm
ISBN: 978-1-4766-8591-5
Verlag: McFarland
This edited collection is dedicated to the study of the streaming platforms and the future of television. It includes a plethora of carefully organized and similarly structured chapters in order to provide in-depth yet easily accessible readings of major changes in television. Enriching a growing body of literature on the future of television, essays thoroughly assess the effects new television media have on institutions, audiences and content.