Making It Happen

How to Create a Sustainable Career in the Music Industry
1. Auflage 2023
ISBN: 978-1-032-15590-6
Verlag: Focal Press

Buch, Englisch, 282 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 593 g

Making It Happen is a comprehensive guide to navigating the modern music industry, that redefines what ‘making it’ means for musicians, and inspires and educates musicians on the different options for generating revenue from their art.

This book offers theoretical and practical advice on making music, creating promotional content and embracing traditional and emerging social media platforms into your marketing strategies. Through interviews with music industry experts, readers can expect professional tips and advice, as well as clear instructions on how to build a dream team, make content, share that work and grow an audience to enable long-term business sustainability. In the modern music industry, having multiple revenue streams leads to a stable income.

Making It Happen offers unique insights into the innovations and technologies available to contemporary music makers, making it essential reading for independent musicians, music business students, music producers and marketers.

Zielgruppe

General, Professional, Undergraduate Advanced, and Undergraduate Core

Autoren/Hrsg.

Trigwell, Hannah

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Musikindustrie
• Technische Wissenschaften Sonstige Technologien | Angewandte Technik Akustik, Tontechnik
• Geisteswissenschaften Musikwissenschaft Musikwissenschaft Allgemein Musikalische Akustik, Tontechnik, Musikaufnahme

Inhaltsverzeichnis

Part 1: Clarify 1. Making It 2. What Do You Want? 3. What’s Stopping You? 4. Why You Should Just Do It Part 2: Calibrate 5. How To Start 6. Carving Your Own Path 7. It Starts With The Music 8. Building Your Dream Team 9. Distributing Music Digitally 10. Sharing Your Work Part 3: Create 11. Creating Content 12. Protecting Your Work 13. Making Money 14. Evolving 15. Conclusion

Über Autor(innen)

Hannah Trigwell is a singer-songwriter, educator and entrepreneur from Leeds, UK. Writing and releasing music independently, Hannah has completed several sold-out international tours, garnered over 300 million streams and achieved numerous top ten international hits (including two #1 singles in Laos and Vietnam).