An Introduction to Communication

Erscheinungsjahr 2019
ISBN: 978-1-316-60691-9
Verlag: Cambridge University Press

Buch, Englisch, 350 Seiten, Paperback, Format (B × H): 203 mm x 254 mm, Gewicht: 706 g

Prioritizing brevity and clarity, this textbook introduces the study of communication through examples and applications of communication in a variety of contexts. With a unique focus on diversity and the impact of culture, each chapter opens with a case study that identifies a communication challenge, which the chapter addresses throughout, and concludes with questions that respond to that challenge. A consistent, organized structure with numerous features including fundamental issues, questions for understanding and analysis, theoretical insight (examining a particular relevant theory), and a skill set section, easily guides you through the foundations of the study of communication. Cross-referencing between chapters demonstrates the multidimensional nature of communication and the everyday talk sections demonstrate how each topic relates to technology, the workplace, or health issues. Offering a wealth of diverse examples from students' personal, professional, and online lives, this book teaches skills allowing students from all academic backgrounds to understand communication.

Autoren/Hrsg.

Turner, Lynn H.

West, Richard

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften

Inhaltsverzeichnis

1. The communication process; 2. Culture and communication; 3. Perception, the self, and communication; 4. Verbal and nonverbal communication; 5. Listening and responding; 6. Interpersonal and relational communication; 7. Communication in small groups and organizations; 8. Social/mass media and communication; 9. Preparing and composing speeches; 10. Audience analysis and speech delivery.