Usui Marketing and Consumption in Modern Japan

Erscheinungsjahr 2014
ISBN: 978-1-134-35073-5
Verlag: CRC Press
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 276 Seiten

Reihe: Routledge Studies in the Growth Economies of Asia

This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.

Autoren/Hrsg.

Usui, Kazuo

Fachgebiete

• Geisteswissenschaften Geschichtswissenschaft Weltgeschichte & Geschichte einzelner Länder und Gebietsräume Geschichte einzelner Länder Asiatische Geschichte
• Sozialwissenschaften Ethnologie | Volkskunde Volkskunde
• Geisteswissenschaften Geschichtswissenschaft Geschichtliche Themen Mentalitäts- und Sozialgeschichte
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines

Inhaltsverzeichnis

Introduction Part 1: Marketing and Consumption from c.1905 to 1937 Historical Settings 1. ‘Reeks of Butter and Milk’? Marketing of Western-style Sweets through the Keiretsu Retail Network 2. ‘Miss Shiseido’: Marketing an Image with the Help of Keiretsu 3. Lighting as Enlightenment: Consumer Life with Modern Western Technologies 4. ‘Tomorrow I’ll go to Mitsukoshi’: The Department Store, a Dream or a Threat of Modernity? Part 2: Marketing and Consumption, High Economic Growth to the Present Historical Settings 5. ‘Discount is My Philosophy’: Consumption of Everyday Necessities from Super 6. ‘Sacred Treasures’ for Every Home: Keiretsu vs. Independent Retailers of Electrical Products 7. Convenience Stores: Born in America and Revised in Japan Summing up

Über Autor(innen)

Kazuo Usui is a Professor at Saitama University, Faculty of Economics, Japan, and a Visiting Professor at the University of Edinburgh, Business School, UK.