The Spirit of Capitalism According to the Michelin Company

Anthropology of an Industrial Myth
Softcover Nachdruck of the original 1. Auflage 2019
ISBN: 978-3-030-07224-7
Verlag: Springer International Publishing

Buch, Englisch, 235 Seiten, Previously published in hardcover, Format (B × H): 148 mm x 210 mm, Gewicht: 326 g

Reihe: Palgrave Studies in Urban Anthropology

The city of Clermont-Ferrand in central France is inextricably linked to the global tire company Michelin—not only by the industrial, social, and economic realities that tie employees to employer, but also by a multi-generational, regional belief in the company’s entrepreneurial mythos, the so-called “Michelin spirit.” Since the 1980s, transformations in capitalist systems have challenged the Michelin ideology: the end of corporate paternalism, the reduction of the work force, and a new wave of managers have left employees in the region feeling the sting of abandonment. Even in the face of these significant changes, however, the ethnographic enquiry at the heart of this book testifies to the enduring strength of the “spirit of capitalism”: even as the bonds between employees, companies, and their regions are undergoing significant transformation, entrepreneurial myths endure—in part in fear of the end of a secure, organizing structure.

Zielgruppe

Research

Autoren/Hrsg.

Védrine, Corine

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Stadt- und Regionalsoziologie
• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein
• Sozialwissenschaften Ethnologie | Volkskunde Ethnologie Kultur- und Sozialethnologie: Allgemeines

Inhaltsverzeichnis

1. Introduction.-2. A Myth Built on the Manipulation of Local History and Memory.- 3. The Construction of a Myth.- 4. Reified Types of Myth and Company Ritual.- 5. The Myth and Its Justifications with the Michelin spirit: The Father, the Son and the Healthy Spirit.- 6. Transmitting the spirit.- 7. The process of Desacralisation and Feelings of Ambivalence.- 8. Conclusion.

Über Autor(innen)

Corine Védrine, Ph.D., is Researcher at the LAURE-Environnement-Ville-Société (CNRS) laboratory and Lecturer at the National Superior School of Architecture in Lyon, France.