Internal Communication and Employer Brands

1. Auflage 2022
ISBN: 978-1-032-05680-7
Verlag: Taylor & Francis

Buch, Englisch, 156 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 381 g

Reihe: Routledge Research in Public Relations

This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform, and measure it.

Internal communication is the management of communication between an organization and its members to inform, motivate, engage, and cocreate meanings to make organizations more effective. The book presents key concepts defining the successful implementation and execution of internal communication: internal communication satisfaction, employee engagement, employer branding, organizational support, and psychological contract fulfillment. Including an extensive literature review and informed by in-depth interviews conducted with corporate communication directors and human resource management directors in 25 Croatian organizations, the book uses original research to give practical guidance on internal communication best practices.

The book is an ideal resource for researchers and advanced students of public relations and corporate communication broadly and internal and employee communication specifically.

Zielgruppe

Postgraduate, Professional, and Undergraduate Advanced

Autoren/Hrsg.

Ver&

Vercic, Ana Tkalac

Vercic, Dejan

Spoljaric, Anja

Špoljaric, Anja

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Personalwesen, Human Resource Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften

Inhaltsverzeichnis

Chapter 1. What is internal communication? Chapter 2. Organizational setting of internal communication Chapter 3. Strategizing internal communication Chapter 4. Channels of internal communication Chapter 5. Measuring internal communication Chapter 6. Internal communication satisfaction Chapter 7. Employee engagement Chapter 8. Employer branding Chapter 9. Organizational support and Psychological agreement Chapter 10. A model of internal communication Chapter 11. Digital transformation and organizational change Chapter 12. Internal communication redefined

Über Autor(innen)

Ana Tkalac Vercic is a professor at the Faculty of Economics & Business at the University of Zagreb. Her research includes various communication topics, mostly in internal communication. She has published more than 100 papers and chapters and has authored and edited numerous books in public relations and marketing.

Dejan Vercic is a professor and Head of the Centre for Marketing and Public Relations at the Faculty of Social Sciences, University of Ljubljana, and Partner and Knowledge Director at Herman & partnerji d.o.o., Slovenia. His research interests are globalization, mediatization, reflective and strategic communication, and future studies.

Anja Špoljaric is a research assistant at the Faculty of Economics and Business, University of Zagreb. She is currently pursuing a PhD. Her doctoral thesis will explore the relationship between internal communication and employer brands. Her research and published articles deal with communication, specifically internal communication and employer branding.