E-Book, Englisch, 202 Seiten, eBook
Volcic / Andrejevic Commercial Nationalism
1. Auflage 2016
ISBN: 978-1-137-50099-1
Verlag: Palgrave Macmillan UK
Format: PDF
Kopierschutz: 1 - PDF Watermark
Selling the Nation and Nationalizing the Sell
E-Book, Englisch, 202 Seiten, eBook
Reihe: Palgrave Studies in Communication for Social Change
ISBN: 978-1-137-50099-1
Verlag: Palgrave Macmillan UK
Format: PDF
Kopierschutz: 1 - PDF Watermark
This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.
Zielgruppe
Research