Buch, Englisch, 50 Seiten, Format (B × H): 152 mm x 234 mm
Avoiding the "Nice to Know" Trap
Buch, Englisch, 50 Seiten, Format (B × H): 152 mm x 234 mm
ISBN: 978-0-85142-408-8
Verlag: Taylor & Francis
Research is not all about seeking information: the thought processes that result in designing research activities for satisfactory outcomes are much more important. This guide provides essential models for successful research.
Contents: Introduction - the nature of business research: improving on hit or miss; Accepting a research brief: what are you really trying to do? Modelling the research object; Negotiating a valid approach; Information quality and pitfalls; Identifying techniques and bringing skills to bear; Drawing inferences and testing conclusions; Identifying policy potential and residual risk; Auditing and monitoring research outcomes.
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Contents: Introduction - the nature of business research: improving on hit or miss; Accepting a research brief: what are you really trying to do? Modelling the research object; Negotiating a valid approach; Information quality and pitfalls; Identifying techniques and bringing skills to bear; Drawing inferences and testing conclusions; Identifying policy potential and residual risk; Auditing and monitoring research outcomes.
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