Rethinking Creativity

Erscheinungsjahr 2020
ISBN: 978-1-108-47940-0
Verlag: Cambridge University Press

Buch, Englisch, 420 Seiten, Format (B × H): 170 mm x 244 mm, Gewicht: 1016 g

This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.

Autoren/Hrsg.

Weisberg, Robert W

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Sozialwissenschaften Psychologie Allgemeine Psychologie Kognitionspsychologie
• Sozialwissenschaften Psychologie Allgemeine Psychologie Differentielle Psychologie, Persönlichkeitspsychologie

Inhaltsverzeichnis

Part I. Introduction: 1. Setting the stage: Introduction to the study of creativity: 2. Creativity: What it is; Part II. Analytic Thinking in Creativity: 3. Problem solving; 4. Case studies of creativity: the universality of creativity; 5. Analogical thinking in problem solving and creativity; Part III. The Question of Extraordinary Thought Processes in Creativity: 6. How do you get to Carnegie hall? Practice, talent, and creativity; 7. Insight in problem solving and creative thinking; 8. The question of unconscious processes in creative thinking; 9. Genius and madness; Part IV. The Psychometrics of Creativity: Can We Identify Creative People?; 10. Testing for creativity: divergent thinking, executive functioning, and creative thinking; 11. The search for 'the creative personality'; Part V. The Bigger Picture: 12. Two confluence theories of creativity; Part VI. The Neuroscience of Creativity: 13. The neuroscience of creativity.

Über Autor(innen)

Weisberg, Robert W
Robert W. Weisberg is a cognitive psychologist and Professor of Psychology at Temple University, Philadelphia. His primary area of interest is the cognitive mechanisms underlying creativity, on which he has published numerous papers and books.