Weisberg Rethinking Creativity

Inside-the-Box Thinking as the Basis for Innovation
Erscheinungsjahr 2020
ISBN: 978-1-108-80002-0
Verlag: Cambridge University Press
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch

This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. Not outside the box, as we all believed. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's 'Falling water' house. These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.

Autoren/Hrsg.

Weisberg, Robert W.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Sozialwissenschaften Psychologie Allgemeine Psychologie Differentielle Psychologie, Persönlichkeitspsychologie
• Sozialwissenschaften Psychologie Allgemeine Psychologie Kognitionspsychologie

Inhaltsverzeichnis

Part I. Introduction: 1. Setting the stage: Introduction to the study of creativity: 2. Creativity: What it is; Part II. Analytic Thinking in Creativity: 3. Problem solving; 4. Case studies of creativity: the universality of creativity; 5. Analogical thinking in problem solving and creativity; Part III. The Question of Extraordinary Thought Processes in Creativity: 6. How do you get to Carnegie hall? Practice, talent, and creativity; 7. Insight in problem solving and creative thinking; 8. The question of unconscious processes in creative thinking; 9. Genius and madness; Part IV. The Psychometrics of Creativity: Can We Identify Creative People?; 10. Testing for creativity: divergent thinking, executive functioning, and creative thinking; 11. The search for 'the creative personality'; Part V. The Bigger Picture: 12. Two confluence theories of creativity; Part VI. The Neuroscience of Creativity: 13. The neuroscience of creativity.

Über Autor(innen)

Weisberg, Robert W.
Robert W. Weisberg is a cognitive psychologist and Professor of Psychology at Temple University, Philadelphia. His areas of interest are creative thinking: the cognitive processes involved in the intentional production of novelty. He has published numerous, highly-cited papers and books investigating cognitive mechanisms underlying problem solving and creative thinking.