Becker / Schneckenleitner / Reitberger Conference Proceedings Trends in Business Communication 2016

1. Auflage 2017
ISBN: 978-3-658-17254-1
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 185 Seiten, eBook

These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium “Trends in Business Communication”, which took place at the University of Applied Sciences in Kufstein, Tyrol.

Zielgruppe

Research

Autoren/Hrsg.

Becker, Timo

Schneckenleitner, Peter

Reitberger, Wolfgang

Brunner-Sperdin, Alexandra

Inhaltsverzeichnis

Trends in Business Communication from Different Perspectives.- Political Communication, Investor Relations, PR in sports, Communication with and for Refugees.- Successful Communication of Medium Sized Companies and More.

Über Autor(innen)

Prof. Dr. Timo Becker
is a Professor for management and Rector of the University of Arts and Applied Sciences in Freiburg. The following three editors are faculty members at Kufstein University of Applied Sciences in the study programs „Marketing and Communication Management“ and „Digital Marketing“.
Dr. Peter Schneckenleitner
is a lecturer for communication management.
Prof. (FH) Dr. Wolfgang Reitberger
is Professor for communication management.
Prof. (FH) Dr. Alexandra Brunner-Sperdin
is Professor for marketing.