Conference Proceedings Trends in Business Communication 2016

1. Auflage 2017
ISBN: 978-3-658-17253-4
Verlag: Springer

Buch, Englisch, 194 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 2703 g

These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium “Trends in Business Communication”, which took place at the University of Applied Sciences in Kufstein, Tyrol.

Zielgruppe

Research

Autoren/Hrsg.

Becker, Timo

Brunner-Sperdin, Alexandra

Schneckenleitner, Peter

Reitberger, Wolfgang

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Sozialwissenschaften Politikwissenschaft Politische Kultur Politische Kommunikation und Partizipation

Inhaltsverzeichnis

Trends in Business Communication from Different Perspectives.- Political Communication, Investor Relations, PR in sports, Communication with and for Refugees.- Successful Communication of Medium Sized Companies and More.

Über Autor(innen)

Prof. Dr. Timo Becker is a Professor for management and Rector of the University of Arts and Applied Sciences in Freiburg. The following three editors are faculty members at Kufstein University of Applied Sciences in the study programs „Marketing and Communication Management“ and „Digital Marketing“. Dr. Peter Schneckenleitner is a lecturer for communication management. Prof. (FH) Dr. Wolfgang Reitberger is Professor for communication management. Prof. (FH) Dr. Alexandra Brunner-Sperdin is Professor for marketing.