Buch, Englisch, 344 Seiten, Paperback
Buch, Englisch, 344 Seiten, Paperback
ISBN: 978-1-7924-9550-2
Verlag: Kendall Hunt Publishing Company
- develop persuasive writing skills.
- craft a variety of writing products.
- design effective publications such as newsletters, direct mail pieces, and brochures.
- manage legal and ethical responsibilities.
- master fundamentals of writing for the media.
- influence the court of public opinion.
- develop practical research tools to measure campaign success.
- learn to identify, segment, prioritize, and rank audiences.
- use advertising to control the message, audience, and channel.
- measure social media effectiveness to ensure return on investment.
- forge public opinion through the use of objectives, strategies, and tactics.
- create and maintain positive organizational reputation.
- convey messages to key audiences through special events.
- communicate effectively during a crisis.
- strategize ways to build a positive relationship with employees.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
- Chapter 1 Positioning Public Relations in Society
- Chapter 2 Practicing Public Relations
- Chapter 3 Managing Public Opinion
- Chapter 4 Conducting Public Relations Research
- Chapter 5 Managing Relationships with Employees
- Chapter 6 Working with the Media
- Chapter 7 Using Advertising and Marketing in Public Relations
- Chapter 8 Preparing Public Relations Publications
- Chapter 9 Writing Efficacious Public Relations Messages
- Chapter 10 Communicating in Special Circumstances
- Chapter 11 Media Metrics and Analytics
- Chapter 12 Staying Legal in the Workplace
- Chapter 13 Applying Morals and Ethics in Public Relations
- Chapter 14 Planning a Public Relations Program
- Glossary
- Index