Practical Digital Marketing and AI Psychology

How to Gain Online Consumer Trust and Sales Using Technologies and Psychology
1. Auflage 2024
ISBN: 978-1-032-53028-4
Verlag: Routledge

Buch, Englisch, 452 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 685 g

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.

Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued, and desired.

This definitive book is perfect for marketing students up to PhD level and digital marketing, PR, and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice – all written and presented in a highly accessible style.

Zielgruppe

Professional

Autoren/Hrsg.

Gabay, J. Jonathan

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Sozialwissenschaften Psychologie Psychologische Disziplinen Angewandte Psychologie
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Verhaltensökonomik
• Wirtschaftswissenschaften Betriebswirtschaft Marktforschung

Inhaltsverzeichnis

1. Atlas of your mind 2. I vs AI 3. Me, myself and I 4. Giving "I" what "I" wants and needs (As well as other lies "I" tells ourselves) 5. Brand kisses in the mind 6. Modelling excellence 7. Brain sells 8. Alone together 9. Scan: cognitive biases, fallacies, and rules of thumb

Über Autor(innen)

J. Jonathan Gabay is an award-winning copywriter, author of 15 books, an international podcaster, keynote speaker, and senior university lecturer. He regularly appears on news channels including BBC, CNN, SKY News, Al Jazeera, and The Times (Radio Network). His digital psychology courses are delivered at major universities, as well as for official trade organisations, such as the Chartered Institute of Marketing and DMANC (Direct Marketing Association of North California). He has also devised and delivered highly successful graduate-level programmes for universities throughout Europe and advises major educational institutions on the use of AI.