Buch, Englisch, 230 Seiten
Bengali Middleclass; An Interaction
Buch, Englisch, 230 Seiten
ISBN: 978-1-4438-5907-3
Verlag: Cambridge Scholars Publishing
The advertising texts of this period frequently referred to nationalism, tradition and work ethics, and were remarkably sober and controlled, compared to modern advertisements. Nevertheless, they contrived to reiterate the existing and emerging desires of probable consumers. The idiom of those advertisements prescribed a lifestyle and consumption pattern for the most volatile class, ready to satisfy their desires, if only symbolically, through consumption, and prepared the ground for present-day advertisements. The language was restrained only because the market culture was still weak then, and some traditional values had persisted, among the probable consumers, because of the objective conditions. But even without those advertisements, such traditional values would not have been perpetual, though present-day advertisements would have to grope for a language required to encourage consumerism.
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Fachgebiete
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Mediengeschichte
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Medientheorie, Medienanalyse
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Medien & Gesellschaft, Medienwirkungsforschung
- Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie