Buch, Englisch, Deutsch, 237 Seiten, broschiert, Format (B × H): 153 mm x 227 mm, Gewicht: 352 g
World-Class Approaches to Managing Excellent Services
Buch, Englisch, Deutsch, 237 Seiten, broschiert, Format (B × H): 153 mm x 227 mm, Gewicht: 352 g
Reihe: Service management, services marketing series
ISBN: 978-3-8487-7520-0
Verlag: Nomos
Excellent service does not just happen by itself. Best-in-class companies worldwide use concepts that have established themselves under the label “service excellence.” The edited volume “Market Leader Through Service Excellence – World-Class Approaches to Managing Excellent Services” is dedicated to the essential question of how service excellence is implemented and lived by and in successful companies. The structure of the book is based on the model of service excellence as it is anchored in the ISO standard 23592:2021. To this end, proven experts from various industries present best practices demonstrating successful ways to implement service excellence.
With contributions from
Ferri Abolhassan, Björn Becker, Sabine Börnsen, Philippe Clarinval, Svenja Daniel, Matthias Gouthier, Enrico Jensch, Juliane Köninger, Michael Moritz, Christian Polenz, Matthias Raquet, Christopher Rastin, Carsten K. Rath and Kristina Rodig.
