Hamilton / Bodle / Korin Explorations in Critical Studies of Advertising

Erscheinungsjahr 2016
ISBN: 978-1-317-23298-8
Verlag: CRC Press
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 294 Seiten

Reihe: Routledge Research in Cultural and Media Studies

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.

Autoren/Hrsg.

Hamilton, James F.

Bodle, Robert

Korin, Ezequiel

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Werbung
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie

Inhaltsverzeichnis

Introduction: Critical Traditions James F. Hamilton and Robert Bodle Part 1: Critical Political Economy 1. Marketers’ Influence on Media: Renewing the Radical Tradition for the Digital Age Jonathan Hardy 2. App Advertising: The Rise of the Player Commodity David Nieborg 3. Recovering Audience Labor from Audience Commodity Theory: Capitalizing on the Work of Signification Brice Nixon 4. Contradiction and Crisis: The Political Economy of Promotional Authenticity James H. Wittebols 5. User-Generated Content and the Democratization of Brand Communication Rodica Savulescu 6. Toward a Critical Ecological Theory of Advertising David Park Part 2: Ideology Critique 7. On the Futility of Advertising Critique: Searching for Alternatives Olga Fedorenko 8. Art for Fun and Profit: The Political Aesthetics of Advertising Nicholas Holm 9. Control and the Rhetoric of Interactivity in Contemporary Advertising Theory and Practice Chris Miles 10. Captains of Habit Formation: Marketers’ Emerging Models of Mind Anthony Nadler and Lee McGuigan 11. A Critical Theory of Advertising as Surveillance: Algorithms, Big Data, and Power Robert Bodle Part 3: Critical Textual Analysis 12. Signification Advertising and its Evolution; Contemporary Techniques and New Developments Felip Vidal Auladell 13. The Man Your Man Could Sell Like: Paratextual Consumer Engagement and Advertising through Social Media Erin Cole 14. Advertising and Photography in a Culture of Photo Sharing Iben Bredahl Jessen 15. Towards a Critical Advertising Pedagogy: Defying Children's Reasoning on Advertising Silke Lissens and Joke Bauwens Part 4: Critical Discursive/Rhetorical Analysis 16. Mimicry as Analytical Category in Critical Advertising Research Nils S. Borchers 17. Class and Advertising Matthew P. McAllister and Anna Aupperle 18. Advertising Ethics: the Bounds of Deceptiveness or the Endless Virtues of Rhetorical Strategies Paulo Barroso Part 5: Emotion, Mood, Affect 19. The Mood of Information in an Age of Empathic Media Andrew McStay 20. Affect Theory and Advertising Emily West 21. Advertising’s Address to its Audiences: Marketing—and Celebrating—the Mundane Tony Wilson

Über Autor(innen)

James F. Hamilton is Associate Professor and Head of the Department of Entertainment and Media Studies at the University of Georgia, USA

Robert Bodle is Associate Professor of Communication and New Media Studies at Mount St. Joseph University, USA and Adjunct Professor in the Department of Media, Journalism, and Film at Miami University, USA

Ezequiel Korin is a PhD student in the Grady College of Journalism and Mass Communication at the University of Georgia, USA