Experience-Based Communication

2008
ISBN: 978-3-642-44287-2
Verlag: Springer

Buch, Englisch, 278 Seiten, Previously published in hardcover, Format (B × H): 155 mm x 235 mm, Gewicht: 446 g

Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages accessible and credible. By communicating in a way that can be both sensed and felt, companies can increase their influence on internal and external stakeholders - and existing and potential customers.

This book teaches you how to architect the way your company is experienced at every real-life touchpoint. How to use physical meetings and locations to create an affinity with a given market segment. And how to engage your audience mentally, physically and socially in order to transform them into loyal customers and willing ambassadors.

If you want to get closer to your target groups, you will find no greater source of inspiration than the methods presented in this book.

B. Joseph Pine II and James H. Gilmore, co-authors, The Experience Economy and Authenticity: What Consumers Really Want

Malcolm McDonald, Emeritus Professor at the Cranfield University School of Management

Mette Kynne Frandsen, CEO and Architect MAA at HENNINGLARSENARCHITECTS

Joseph Jaffe, President and Chief Interruptor, crayon and author of "Join the Conversation"

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Ornbo, Jens

Würtz, Peter Franklin

Sneppen, Claus

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Werbung
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations

Inhaltsverzeichnis

Experience-Based Communication.- Time and Experiences.- Individuals and Experiences.- Companies and Experiences.- Networks and Experiences.- The Experience Medium.- Experience Architecture in Real Life.- Epilogue.

Über Autor(innen)

Jens Ornbo (born 1963) - As CEO and co-founder of the 3rdDimension consultancy group, Jens Ornbo has a wealth of experience advising professionals how to explore the full potential of the Experience Economy. Jens has advised companies and organizations for many years and has helped in the launch of new concepts and enterprises in many countries. As well as managing 3rdDimension, Jens teaches at further education institutes and is a popular guest speaker.

Claus Sneppen (born 1964) - Claus Sneppen has a Master’s degree in Business and Communication and is an officer in the Danish Army. Claus has been working with Experience Communication both in Denmark and abroad since 1990. As co-founder and partner in the 3rdDimension consultancy group, Claus spends his time teaching companies and organizations how to master the art of Experience Architecture and Experience-based Communication. 

Peter Franklin Würtz (born 1974) - Peter Würtz has a Master’s degree in Design and Communication Management and years of experience working with the Experience Economy. As a partner and consultant in 3rdDimension Experience Architects, Peter focuses on developing Experience concepts and advising customers on how to utilize Experience Architecture. Peter also teaches at several further education institutes in Denmark.