Buch, Englisch, 360 Seiten, Format (B × H): 188 mm x 234 mm, Gewicht: 480 g
Buch, Englisch, 360 Seiten, Format (B × H): 188 mm x 234 mm, Gewicht: 480 g
ISBN: 978-1-119-01609-0
Verlag: Wiley
Optimize, optimize, optimize to get the most out of your company's social media presence
As it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you're eating for lunch with the world. As the social media sphere continues to grow and be redefined, it's more important than ever to arm yourself with the latest information on how you can use it to drive traffic to your website, raise awareness of your brand, and promote your products or services. If you're a marketer who has asked yourself how you can possibly stay afloat in these newly chartered and oft overcrowded waters, Social Media Optimization For Dummies serves as your roadmap to smart marketing in the digital age.
So, what is Social Media Optimization (SMO), exactly? Well, it's comprised of two closely related practices. First, SMO refers to a set of techniques in which social media is used to drive traffic to a website and create an interest in a product or service. Second, SMO concerns the optimization of the social media presence itself with the goal of building followers, increasing engagement, and, again, generating interest in a product or service. Each of these parts supports the other and, when the channels are managed efficiently, enhances the other's effectiveness. In this plain English, easy-to-follow guide, you'll quickly discover how to apply SMO practices to your marketing plan to accomplish those goals.
* Integrate social media into your website
* Drive traffic to your website
* Build followers and generate a buzz
* Increase engagement with customers
From integrating social media into your website to building your social media presence to everything in between, Social Media Optimization For Dummies points your business toward success.
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
- Mathematik | Informatik EDV | Informatik Computerkommunikation & -vernetzung Social Media, Semantic Web, Web 2.0
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations
Weitere Infos & Material
Introduction 1
Part I: Getting Started with Social Media Optimization 5
Chapter 1: Building the Foundations of Social Media Optimization 7
Chapter 2: SMO Is the New SEO 17
Chapter 3: Starting Your SMO Journey 31
Part II: The Push and Pull of SMO 51
Chapter 4: Driving Traffic to Your Website 53
Chapter 5: Widening Your Reach 69
Chapter 6: Raising Awareness of Your Social Media Presence 83
Part III: Leveraging Social Media with Your Website 93
Chapter 7: Integrating Social Media Tools 95
Chapter 8: Inspiring User Engagement 109
Chapter 9: Implementing Social Media Standards and Protocols 119
Part IV: Mastering Practical SMO 131
Chapter 10: Promoting Your Content 133
Chapter 11: Using SMO to Sell Products or Services 157
Chapter 12: Enriching Events with Social Media 169
Chapter 13: Building Your Brand and Establishing Expertise 187
Chapter 14: Managing Reputation 203
Chapter 15: Creating a Crisis Management Resource 223
Part V: Building Your Social Media Presence 237
Chapter 16: Integrating SMO into Your Workflow 239
Chapter 17: Finding Your Followers 263
Chapter 18: Tapping Into the Vox Populi 285
Chapter 19: Tracking Progress and Measuring Success 297
Part VI: The Part of Tens 315
Chapter 20: Ten Rules of Social Media Optimization 317
Chapter 21: Ten Tools for Managing Your Social Media Presence 323
Index 329
