The Public Relations Handbook

6. Auflage 2020
ISBN: 978-0-367-27891-5
Verlag: Routledge

Buch, Englisch, 440 Seiten, Format (B × H): 174 mm x 246 mm, Gewicht: 782 g

Reihe: Media Practice

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.

Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home.

Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.

Autoren/Hrsg.

Theaker, Alison

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Wirtschaftssektoren & Branchen: Allgemeines
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Wirtschaftswissenschaften Finanzsektor & Finanzdienstleistungen Finanzsektor & Finanzdienstleistungen: Allgemeines
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations

Inhaltsverzeichnis

Contents

Part 1 The context of public relations

- What is public relations?

Sarah Roberts Bowman

- Public relations and communications

Sarah Roberts-Bowman

- Public relations, politics and the media

Sarah Roberts-Bowman and Gloria Walker

- Public relations and management

Anne Gregory

- Ethics, professionalism and regulation

Alison Theaker

Part 2 Strategic public relations

- Public relations and corporate communication

Sarah Roberts-Bowman and Gloria Walker

- Public relations and corporate identity

Emma Wood

- Risk, issues and crisis management

Heather Yaxley

- Public relations and corporate social responsibility

Antonio Marques Mendes

- Measurement and evaluation

Mairead McCoy

- Public relations and globalisation

Averill Gordon

Part 3 Stakeholder public relations

- Media relations in the social media age

Philip Young

- Internal communications

Liam Fitzpatrick

- Financial communications

Annette Spencer

- Public sector public relations

Susan Kinnear

- Consumer public relations

Michael Frohlich

- Business to business public relations

Loretta Milan

- Public relations and engagement in the not for profit sector

Alan Anstead

- Using new technology effectively in public relations

Heather Yaxley

- Activism and public relations

Philip Young

Part 4 Shaping the future

- Future challenges for public relations

Alison Theaker

Über Autor(innen)

Alison Theaker has over 30 years’ experience in public relations and management as a practitioner and academic. She was the first Head of Education and Training at the then Institute of Public Relations, as well as Principal Lecturer and Course Leader in Public Relations at Leeds Business School and Scholar in Residence in the School of Marketing Communication at Emerson College, Boston, US. She is an elected Fellow of the Chartered Institute of Public Relations and co-authored Effective Media Relations. She has delivered research papers at conferences in the UK, US and Australia on team-working in public relations, improving students’ writing skills and the future of PR as a profession. She is now a coach for small businesses, running her own consultancy, The Spark, in Devon, www.thesparkuk.com, as well as an Associate Lecturer at the University of Plymouth and undertaking a PhD in the role of mentoring for women entrepreneurs at the University of Bath.