Wine and Beer Tourism

Erscheinungsjahr 2020
ISBN: 978-1-77407-725-2
Verlag: Society Publishing

Buch, Englisch, 277 Seiten, Hardback, Format (B × H): 152 mm x 229 mm

Wine and beer tourism have in recent times become popular niche segments of culinary tourism and are often the prime motivators for tourists to explore new countries and regions. This book explores how the emergence of these segments impact on the overall development of tourism in a region. Market-driven innovation, unique experiences, and diversification offer opportunities for local communities, and the development of partnerships with established hospitality and tourism businesses. The emerging role of social media is discussed along with other trends, supply considerations, sustainability, marketing and management challenges and opportunities for growth. This book is ideal for wine and beer enthusiasts, students, practitioners, researchers and entrepreneurs.

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Fertigungsindustrie Lebensmittelindustrie, Nahrungsmittelindustrie
• Sozialwissenschaften Sport | Tourismus | Freizeit Kochen, Essen, Trinken
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein