Sponsorship Culture in the German University Popular Music Festival Market

1. Auflage 2023
ISBN: 978-3-8376-6578-9
Verlag: transcript

Buch, Englisch, Band 6, 260 Seiten, Kartoniert, Format (B × H): 148 mm x 225 mm, Gewicht: 408 g

Reihe: Transdisziplinäre Popkulturstudien

Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study.

Autoren/Hrsg.

Nösner, Dominik

Fachgebiete

• Geisteswissenschaften Musikwissenschaft Musikwissenschaft Allgemein Musiktheorie, Musikästhetik, Kompositionslehre
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Musikindustrie
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Geisteswissenschaften Musikwissenschaft Musikwissenschaft Allgemein Musikindustrie
• Geisteswissenschaften Musikwissenschaft Musikgattungen Rock & Pop, Blues, Soul