The Public Relations Handbook

7. Auflage 2025
ISBN: 978-1-032-85268-3
Verlag: Taylor & Francis Ltd

Buch, Englisch, 352 Seiten, Format (B × H): 174 mm x 246 mm, Gewicht: 453 g

Reihe: Media Practice

The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.

Split into three parts exploring key conceptual themes in public relations, this book offers an overview of topics including: strategic PR; politics and the media; media relations in the social media age; strategic communication management; PR ethics; activism and PR; and the effects of globalisation and technology on the field. This book also includes a discussion of critical themes in PR research and exploratory case studies of PR strategies in a variety of institutions, including the Royal Society of Chemistry, Corps Security, and The Chartered Institute of Public Relations. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on AI, social media curation, and “the decline of media”, and is packed with student-friendly features including clear chapter aims, discussion questions, and further reading suggestions throughout.

The Public Relations Handbook is an ideal resource for students of Public Relations, Corporate and Strategic Communications, and Marketing Communications.

This book is supported by additional instructor resources, including brand-new classroom activities for every chapter available at www.routledge.com/9781032852683.

Zielgruppe

Postgraduate, Undergraduate Advanced, and Undergraduate Core

Autoren/Hrsg.

Theaker, Alison

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations

Inhaltsverzeichnis

List of Figures

List of Tables

List of Contributors

Preface

Part 1 The context of public relations

1. What is public relations?

Sarah Roberts Bowman and Gloria Walker

2. Public relations and communications

Sarah Roberts Bowman

3. Public relations, politics and the media

Sarah Roberts-Bowman and Gloria Walker

4. Public relations and management

Anne Gregor7

5. Ethics, professionalism and regulation

Alison Theaker and Aimee Postle

Part 2 Strategic public relations

6. Public relations and corporate communication

Sarah Roberts Bowman and Gloria Walker

7. Public relations and corporate identity

Susan Kinnear and Hugh Griffiths

8. Risk, issues and crisis management

Heather Yaxley

9. Public relations and corporate social responsibility

Antonio Marques Mendes

10. Measurement and evaluation

Mairead McCoy

11. Public relations and globalisation

Averill Gordon

Part 3 Stakeholder public relations

12. Media relations in the social media age

Philip Young

13. Internal communications

Liam Fitzpatrick

14. Financial communications

Nicola Hooper

15. Public sector public relations

Susan Kinnear and Amanda Coleman

16. Consumer public relations

Michael Frohlich and Andrew Lopez

17. Business to business public relations

Loretta Milan

18. Public relations and engagement in the not for profit sector

Alan Anstead

19. Using new technology effectively in public relations

Heather Yaxley

20. Activism and public relations

Philip Young

30. Future challenges for public relations

Alison Theaker

Bibliography

Index

Über Autor(innen)

Alison Theaker has over 30 years’ experience in public relations and management as a practitioner and academic. She was the first Head of Education and Training at the then Institute of Public Relations, as well as Principal Lecturer and Course Leader in Public Relations at Leeds Business School, UK and Scholar in Residence in the School of Marketing Communication at Emerson College, Boston, US. She is an elected Fellow of the Chartered Institute of Public Relations and is now an executive coach for small businesses, running her own consultancy, The Spark, UK, as well as a tutor at Cambridge Marketing College, UK.  She completed her MPhil on the role of mentoring for women entrepreneurs at Bath University, UK in 2023.  As co-director of Live Life for Me, she works with individuals and organisations providing courses on menopause and beyond.